Following the opening of its first store at Cidade Jardim mall in São Paulo four years ago, revived Italian fashion house Valentino has opened a second boutique at Jk Iguatemi, a rivalling luxury mall situated only a stone’s throw away across the Pinheiros river.
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Strong colors, lights contrasts and graphism created a dramatic and dynamic architecture. There is a big box, in the middle of the room, painted with yellow and black stripes indicating a danger zone, where inside of it there is a quiet (or loud!) teenager bedroom, with all the magazines that Bob Gruen`s photos appeared printed and plastered on the walls.
The special furniture and decoration should give the concept a different and cool style, showing what the brand personality is and making the office unique. The project was lead by the plan, where four different rooms should be distributed in order to facilitate the flow: the reception, which also works as a small kitchen; the meeting room; the working room; and the executive’s room.
Every detail counts, from the floor tiles, parquet flooring and plants to the large wooden table and sun-filled conservatory. The space is soft and joyous, calm and invigorating, singular and plural and colourful: a place where visitors can either whisper or speak out their minds and take in their surroundings by looking, feeling and touching the products.
The office is located at the first floor of the office, in a very cool environment with the walls covered with geometric graphics. As you enter the space, your attention is caught by a large wood panel, which covers the back wall and the ceiling. The vertical orientation of the pine slats becomes horizontal to form the logo of the company.