Arc Worldwide, in collaboration with Leo Burnett and Alexander Exhibits, developed a mobile unit by transforming a trailer with into an all-encompassing space to tell the story of Run Signature.
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With over 5,000 square feet of space, Cloud Room houses a large, co-working area filled with rows of tables and chairs, as well as a lounge, a glass-fronted conference room, and phone rooms. Most co-working spaces are sparsely decorated, but Cloud Room is outfitted with all types of places to work, casual seating areas with sofas and chairs, a bar area, along with a west-facing terrace with a fire pit.
The concept evolved to incorporate a series of powder-coated steel “house” frames which march rhythmically through the space. Clad with a mixture of custom acrylic and wood eyeglass display boxes and mirrored surfaces, the frames have integral lighting which allow the viewer to try on eyewear and see themselves from many angles concurrently in their own private viewing gallery.
The old fir beams have been properly sandblasted and now reveal a fresh hue and the concrete floor has been given a matching white gloss epoxy finish. What has been added in the back is a built-in shelving unit that spans the width of the store at one end, and which is inspired by a quirky 1960s couch that the owner once came across.