Danuri Kangnam store by Hyunjoon Yoo Architects, Seoul – South Korea
Posts Tagged ‘seoul’
YNL design designed the brand identity of People Eleven that specializes in Philadelphia cheese steaks. The overall concept used for the design was ‘American Vintage’. This concept was applied to not just the graphic designs, but also to the restaurant’s exterior signage and interior elements such as the fence.
Based on the Retro design of the theme ‘golden age’ the client required the newly interpreted space design fitting to the young generation. Designer had various discussions about different culture, especially food-related culture, of different generations and made a consensus on having ‘golden age’ as a theme of the store and expanded the idea more.
On an L-shaped surface, multiple furnishings including bed, sofa, table, and bathroom fixtures are arranged as a single set of body. The pink-colored bath tub is located between bedroom and bathroom to perform as an objet which connects the two places, but also determines each space at the same time.
Display stands that features every service expectable when encountered with a customer along with maximizing the displayed products, storage space that also has the characteristics of a showcase, lightings that are interconnected with the storage space, and the system table which allows direct contact with the customers while building a strong visual character allowed ongoing communication between the staff and the customers.