The Display zone focuses on the Boost™’s cushioning, represented by acrylic cylinders, and expresses the formation and movement, and the play between cohesion and explosive power of the energy capsules with a moving light installation.
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To fit into the concept of natural brand, used white tile, direct fresh and clean atmosphere, intended to bring out the naturalistic harmonized with wood and green color. On the one wall, used tile from floor to the roof to direct clean image, also gave fresh image by emphasizing green color brand name on the white tile wall.
YNL design designed the brand identity of People Eleven that specializes in Philadelphia cheese steaks. The overall concept used for the design was ‘American Vintage’. This concept was applied to not just the graphic designs, but also to the restaurant’s exterior signage and interior elements such as the fence.
Based on the Retro design of the theme ‘golden age’ the client required the newly interpreted space design fitting to the young generation. Designer had various discussions about different culture, especially food-related culture, of different generations and made a consensus on having ‘golden age’ as a theme of the store and expanded the idea more.
On an L-shaped surface, multiple furnishings including bed, sofa, table, and bathroom fixtures are arranged as a single set of body. The pink-colored bath tub is located between bedroom and bathroom to perform as an objet which connects the two places, but also determines each space at the same time.