The design elements such as minimal shape, whiteness were taken and reversed to classic dark wooden material. The center mass consists of 9 fixtures to maximize the contrast. It creates shop environment just to focus on act of consuming. Space is light, dark and shining all at once.
The Onn booth of ’2012 Craft Trend Fair Seoul’ shows the direction successfully under the title of ‘Beob Go Chang Shin’ (which means create new one based on the old one). Onn is a brand of masterpiece which is carefully classified and selected under the present standard of values and tastes of Millenary Jeonju culture.
Incase flagship store, Seoul
Each element is placed in the required position, but does not highlight the form of the function solves. This is the most prominent symbols to be focusing on in the design process the most part had a lot of troubles.
The ‘Shop in Shop’ concept for Neil Barrett is based on a singular, cohesive project that is divided into sixteen separate pieces. Specific pieces have then been selected and installed into each of the four Neil Barrett Shop in Shop’s in Seoul, and also into the Hong Kong shop; creating a unique display landscape within each store.
Material space tried to show a change in the texture of the white-collar elsewhere in C using the marble tiles to the height of the table. All walls, but a simple form, is represented as not only oak texture.
A glass facade makes the most of the location and provides a beacon for hungry evening diners, as well as making the most of a space that had plenty of design challenges: low ceilings, long and skinny floor plan, and a low budget.
Kintex Department by HMKM, Seoul
While looking around ‘Coffee’n LoaF’, we become to imagine the scene in his story. The branches which greeted him at the entrance of the narrow path became the banister of stairs connected toward Coffee’n LoaF, and the empty ground of the basin became a space filled only with tables, divided by objects which block the eyes naturally without any partitions.
Located in Hannam, Seoul, the interior is simplistic, choosing an uncluttered layout that is roomy yet approachable with their use of carved wood and neutral colors while bright yellows and blues accent the space.
Profoundly orientated towards women, this all-day bite size boutique operates as a light coffee stop in the morning, a destination for lunch, serves canapés and cakes during the afternoon tea slot, and culminates in a venue for champagne, cocktails and desserts at night.
The scheme is divided into three zones; a large retail space for fashion, apparel and footwear; a juice bar and café; and a retail gallery of personal accessories and objects that acts as a connector between the two spaces.
Walls in white acrylic and window frames in 4 different colors. A glass wall can be the concept to naturally make connection to a place to the other. These elements can be a motivation for children to think more actively and creatively.
Lots of thick pillars and low ceiling give us feeling a pressure. We focus on dividing section for each section through the frame. White+Blue only using the cool environment of the store, a long and narrow. And Each section that can be accessed easily via the built stand with led sign.
Because lots of vintage fixtures make darkness, we tried to make light and bright feeling. Jean Grey blocks are used and applied to the doorframe of the European form shape design emphasize originality. Also, Rain boots with shelves wooden clearly shows the brand identity.
SPICY COLOR depending on the state of the store concept and tries various designs. The concept of Lotte Department in Nowon is “STREET MARKET.” It’s motived by market because of the characteristics of the brand that sells a variety of props and accessories. Customer roam the streets, entering the booth, and so on.. it has made fun elements that can be felt in the market to stores throughout.
An interesting store with big ambitions emerged in Seoul’s happening retail scene. Called 1984, the store has its roots in publishing and its name is obviously derived from George Orwell’s ominous yet iconic novel.
With the idea to break the barrier between interior and exterior space, designer Lim Taehee injected stereotypes of a typical street vendor into an interior space. Metaphorical road signs are used throughout, while potted flowers and industrial surfaces further enhance the ‘outdoor’ feeling.
DESIGNER’S HOUSE Gangnam Shinsegae Department Store in Seoul By Beaks Planners.
A hair salon in Seoul is designed as a series of small villages, congregated in a 124-sq-m space. Divided by a series of alleyways, the Miega salon features small module-like rooms which each contain different materials for various services.
