Aesop makes a bold move into untrod den retail territory, opening its first signature store in the bustling Korean capital Seoul. Situated in the popular shopping area of apgujeong, a midst a myriad of high-end boutiques, bookshops and art galleries, the store occupies a compact 40 sqm.
Posts Tagged ‘seoul’
Recently, fusion pubs look like café, hideout or private house settle down here and there rather than pubs with pub-like interior. Representative among those pubs is ‘Small Beer’. The “Small Beer’ craze started from local market and now became mainstream, made fried chicken & Beer specialty shops to change their interior to that of café from pub-mood.
To fit into the concept of natural brand, used white tile, direct fresh and clean atmosphere, intended to bring out the naturalistic harmonized with wood and green color. On the one wall, used tile from floor to the roof to direct clean image, also gave fresh image by emphasizing green color brand name on the white tile wall.
YNL design designed the brand identity of People Eleven that specializes in Philadelphia cheese steaks. The overall concept used for the design was ‘American Vintage’. This concept was applied to not just the graphic designs, but also to the restaurant’s exterior signage and interior elements such as the fence.
Based on the Retro design of the theme ‘golden age’ the client required the newly interpreted space design fitting to the young generation. Designer had various discussions about different culture, especially food-related culture, of different generations and made a consensus on having ‘golden age’ as a theme of the store and expanded the idea more.