Gang-nam Amway Plaza Flagship Store by Khanproject, Seoul – South Korea
Posts Tagged ‘seoul’
Recently, fusion pubs look like café, hideout or private house settle down here and there rather than pubs with pub-like interior. Representative among those pubs is ‘Small Beer’. The “Small Beer’ craze started from local market and now became mainstream, made fried chicken & Beer specialty shops to change their interior to that of café from pub-mood.
To fit into the concept of natural brand, used white tile, direct fresh and clean atmosphere, intended to bring out the naturalistic harmonized with wood and green color. On the one wall, used tile from floor to the roof to direct clean image, also gave fresh image by emphasizing green color brand name on the white tile wall.
YNL design designed the brand identity of People Eleven that specializes in Philadelphia cheese steaks. The overall concept used for the design was ‘American Vintage’. This concept was applied to not just the graphic designs, but also to the restaurant’s exterior signage and interior elements such as the fence.