The cavernous space is celebrated with long sight lines, mirrors and the repetition of vertical perimeter elements to accentuate perspective. The signage is a three-dimensional steel frame ‘END.’ that extends into the store.
Posts Tagged ‘set’
The most significant intervention was the introduction of hidden infrastructure enabling its adaptation to the new program without losing its original spatial relationship, internally and externally – with the natural surrounding and its urban landscape – as a place of seclusion, lookout and observation.
The Forbo space stands out from the other white, minimalistic showrooms around Clerkenwell in London, with black walls and a strong use of the brand colour blue. An arrangement of staggered lighting is designed to draw the customer through the space, towards the back of the showroom with a sole blue wall boldly framing Forbo’s logo.
As a counterpoint to the voluminous industrial space we inherited, and wanted to embrace, we worked hard to simplify the various elements in the space, so that together there was a coherence of detail and lightness of touch which delivers a delicate balance between the vastness of an uncompromising, edgy space and a warm and cosy eating experience.