We wanted to create something unexpected in a sea of exhibition stands. SFD’s vision, communicated from the outside and throughout, builds momentum as the visitor moves through the structure and becomes more familiar with the brand.
Posts Tagged ‘SFD’
The resulting concept respected both the local area and unique space as well as the identity of Matches and the premium brands it stocks. Reclaimed timber flooring, raw steel tube fixtures and striking Barrisol-style lighting create an environment that’s visually inspiring yet commercially practical.
Layered translucent materials and nostalgic school lockers formed the backdrop to the scheme, with neon strip lights reflecting the colours of the Olympic rings illuminating the window and the props. The neon lights were used in a variety of ways, from inside the lockers to being held by the mannequins as batons, bringing vibrant life to the scheme.
The new identity unites each pillar under the sfd brand as well as allowing its respective team to more effectively present their area of expertise and to develop their portfolio. After a bit of renaming, we’re proud to present the design team as +Studio, the mannequin team as Nude and the store development team as +Build.