One of the driving concepts for the brand is creating a homey, bright, comfortable space for its all-women clientele to exercise in an environment that emphasizes no judgments.
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To distinguish the central area and the traditional dining room area, the designers think over the enclosure tool and enclosure mode. They want to create a different dining experience by using a special screen. Through continuously refining and adjusting, the semi-enclosed spaces are eventually formed and decorated by different hues of wood stripes which are curved on the top.
Our conceptual design revolves around an interactive play on knowledge and amusement; with individual work settings systematically combined with casual meeting spots and enclosed meeting areas. The space also offers a relaxed “work cafe” zone for ad hoc activities and a massive communal space for events such as seminars, product launches.
The most brilliant place of whole design is the perfect integration of classic and fashion. Jazz White marble floor deduces classic taste with fashionable style, wall surface applies the gold silver grey marble from Iran and super white stripe mirror surface, which make the space have the feeling of stretching and create the dreamlike artistic conception.
A great attention has been paid to the bar area, with hand-made decorations and soft, precious furniture that encourage visitors to take a break from the show, enhancing the idea of hospitality. The graphic palette, simply played on the tones of black and off-white, guarantees the highest emphasis to the product design.