Dynamism comes from polygonal shapes floating onto packs, which themselved come from developing brand logo structure. The strucural field that contains the logo reveals the shape of a thunder in counterform, symbol of the power these products would supply to their users.
Posts Tagged ‘shapes’
Instead of using the frame as a base for a fabric lampshade, they integrated the light source in the frame. This solution resulted in a very minimal structure, space consuming and spacious at the same time, through which natural light can pass freely during daytime and creating a floating object that casts elaborate shadows when the light is turned on.