Freestanding shelving units create walls of patterned fabric, while sculptural elements and simple graphics throughout complement the store’s open, airy feel.
Posts Tagged ‘shelving units’
Inspired by the site’s history, Snøhetta, the firm behind the recent SFMOMA extension, used a collection of materials, colours and forms to create what they call an “upside-down forest”. A dark sisal carpet references the orchard floor, while thin timber battens hanging from the ceiling suggest a series of tree trunks.
To reflect Levi’s classic American style and effortless ‘cool’, we selected materials such as raw wood, steel, canvas, rope and exposed brick. We recycled existing hang bar fixtures, created shelving units made from construction plywood and designed counters and display tables made from timber pallets. And the walls were painted in Levi’s signature red.
This design job required a compelling concept, which visually differs from an ordinary retail store. The goal was to inspire people through the attractive design to step into the store and become new customers. For this reason the design had to be very clever and appealing, but keeping it in the required budget range.