Sheridan&Co were tasked with renaming KMPT’s nutritional supplements product line and redesigning the logo and product packaging to create a visual solution that reflected the brand’s expertise, wealth of experience and the founders’ complementary “Ying and Yang” skillsets.
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Michael Sheridan, founder and chairman of Sheridan&Co commented: “Our initial challenge was to create a brand identity that clearly communicated DKPT’s market leading expertise. It needed to appeal to a high-end audience while, at the same time, presenting itself as more of a contemporary, aspirational and fun lifestyle brand.”
Replacing Tails’ original old fashioned looking logo is a new bold black font with a mottled, uneven texture, as if the brand mark has been hand stamped. Sheridan&Co worked with Tails to devise the strapline ‘Masters Of Mixing, Batching & Imbibing’ which rests beneath the ‘Tails Cocktails’ logo, qualifying the heritage and craftsmanship values communicated in the overall look and feel of the label.
Sheridan&Co, an international retail design consultancy, has debuted a window display campaign for fragrance retailer L’Occitane en Provence’s New York City Flagship location. Sheridan&Co celebrates floral L’Occitane fragrance collections such as Peony, Lavender and Verbena by recreating a traditional French flower market scene in Chelsea.
The Sheridan&Co design team worked with Blow to create a salon interior that feels sophisticated and metropolitan, and communicates the confidence and expertise of the Blow brand. The space is bright and fresh – every detail carefully considered to make the environment highly functional as well as stylish.