The name ‘Waffles’ is a tribute to vintage sneakers from the ‘70s and a promise to potential customers that their feet are in for a real treat. We wanted to craft an environment similar to that of a candy store. White tiles covering both the wall behind the counter and the counter itself generate the desired atmosphere.
Housed in a modern downtown structure, the store measures a sizeable 185 sqm., featuring a stellar interior in various gradations of shades of white. In the front section displays and storage space are incorporated into sleek floor-to-ceiling closets that truly makes the most of this lofty space.
Converse as one of the brands that have made an icon in the sports industry, wanted to create a high-level flagship store in an important sector of the city of Bogotá, with a welcoming visual concept, is seeking a store concept where the product was the main character while maintaining the brand icons without losing its urban concept.
Storeax produced window displays to help international fashion brand Tommy Hilfiger promote its iconic penny loafer shoe. The displays featured backdrop panels covered in 40,000 real American pennies.
For its newest Together store in Bologna, Camper teamed with designer Isabel López Vilalta to create a Mediterranean-inspired space that harmonizes past and present.
Bread & Butter Berlin 2012 – STRELLSON
Since 1984, the Fossil brand has been rooted in authenticity and a distinctive Modern Vintage design aesthetic. It has grown from a small watch business to an international lifestyle brand with over 350 stores worldwide and a strong global e-commerce presence.
The latest in the Camper Together series – for which creatives are invited to design shops for the shoe label – can be found in Vienna, Austria. This time around, Spanish designer Juli Capella was at the helm, opting for a sleek white interior with mirrors and fun additions: customers are confronted with a giant trumpet by the door and massive pot of coffee in the rear of the space.
We all know that Bergdorf Goodman is a Mecca for the shoe-obsessed. And no one taps into obsession quite like Christian Louboutin—his devotees see red everywhere they look. Louboutin is celebrating 20 years of thrilling shoes, with everything from a shoe-signing to a 20th Anniversary capsule collection commemorating favorite designs of seasons past.
After a rejuvenation period of five years, Feiyue, the recently purchased storied French brand by way of China, has opened its first flagship store in a lively, artsy neighborhood (as if they all aren’t) in Paris, France.
Studio Ginger have taken out an award at the recent RDI Retail Design Awards for the captivating space they created for Wittner at Chadstone.
Design a beautiful and luxurious boutiques ranging from the design room, front view boutiques, dressing room and the placement of goods boutique. All adapted to the times.
One of six stores we designed for this brand, this is the result of a Brand Spatial Design we developed for Giallo shoe retailer (Giallo means yellow). The design had to appeal to a younger working market and had to convey the dynamism and “wings at your feet” that the brand would offer.
Boon the shop is a fashion store extraordinaire which has helped boost Seoul’s stature as a leading shopping destination in Asia. Launched as a separate retail entity by department store Shinsegae, it expands for the second time, opening the newest ‘boon’ spin-off shopping destination inside Shinsegae’s Gangnam branch.
By creating different presentation possibilities ( the “stealth” midshops) and the use of “high end” materials we created a feeling that inspires the consumer.
The high-quality clear impact-resistant acrylic construction offers an unobstructed 360 degree view as well as a durable platform that can accommodate shoes up to Men’s 12 US.
