Harmoniously and rich in contrast, the product presentation blends into the brand architecture: In bright white it clearly stands out from the rest of the context, which is kept in warm brown hues and thus constitutes the bright counterpart.
Posts Tagged ‘shoes’
The unique brick & mortar retail presence will combine with distinct digital components to truly reshape the Nike experience through select cities across the world on June 12. Woven through the concept is an inherent interest in connecting the consumer with the vivid and important storytelling that features within much of Nike’s product.
Each department is differentiated to evoke the feeling of intimacy within the large store format; inviting customers into the Trophy Room (accessories), Lounge (shoes), Treasure Room (jewellery) and Studio (beauty). The product stories presentation is clean, with materials selected to appeal to the Dutch love of simplicity.
The black exterior gives way to an interior palette of delicate greys; from dove to stone and granite to metallic pewter painted wood. The overall feeling is one of refreshing modernity with the intimacy of a private residence, referencing the grace and refined simplicity of classical Georgian interiors.