Following last year’s launch of a new Balenciaga boutique in Los Angeles and a very recent much-publicized revamp of its flagship store on rue St.-Honoré in Paris, a shop-in-shop has been added at Matsuya’s prestigious Ginza flagship.
Posts Tagged ‘shop-in-shop’
The first eye-catcher upon entering the store is a dark, completely mirrored ceiling opening with a highlight lamp made up of 120 individual LED glass spheres. This elaborate ceiling design has a brilliant and very elegant effect. Surrounding light strips give the room a generous and airy appearance while supporting the straight lines of its modern furnishing.
This ambience and goods presentation correspond to the brand‘s claim and philosophy and reflect them. Clarity meets sensuality…Coolness meets elegance. Designed precisely, the entire sales area is invigorated by sophisticated details, absolute clarity and exclusive haptic properties, just like the label‘s fashion and products.
The 15-sq.m. shop-in-shop had to have various commercial uses: in addition to its sales function, the shop also had to be a place where demos could be organised as well as providing brand support and experience. Mojo fulfilled all of these requirements, designing and installing an adequate concept which captures the Italian urban lifestyle to a tee.
Heritage brand Woolrich have opened their first U.S. shop-in-shop at Brooklyn’s Smith + Butler, a store with a very compatible range of goods. The new retail unit measures 250 sq.ft. [23 sqm.] and carries the Woolrich collection exclusively in a curated environment, featuring a range of vintage home furnishings and antiques that have been specially built and sourced.
The shop-in-shop concept is called adidas originals collective by Footaction and features a New York-inspired sophisticated design with subtle lighting, polished timber, metals and leathers, spiced up with custom city colours, street culture-inspired art, typography, interactive digital features and in-store gigs by various artists.
The ‘Shop in Shop’ concept for Neil Barrett is based on a singular, cohesive project that is divided into sixteen separate pieces. Specific pieces have then been selected and installed into each of the four Neil Barrett Shop in Shop’s in Seoul, and also into the Hong Kong shop; creating a unique display landscape within each store.