The second installment of our “For You” store concept for Nordic fashion retailer KappAhl has arrived in Gothenburg, offering female shoppers aged 35+ a more inspiring, accessible and easily navigable retail experience.
Posts Tagged ‘shopping experience’
Chromate treated steel, a different kind of galvanization process, is used as the main material. We intend to differentiate itself from the past by changing the finish and the texture of the material. Chromate treated steel frames, which are composed of unit components to meet various needs, are installed in the simple shop space.
The shop is open and encourages immediate customer engagement at the store front with “Advice Bars” delivering the online/ in-store travel offers. This immediate engagement is supported by relaxed consultation lounges and VIP private booths located towards the rear of the store, where further consultation can be undertaken.
The pharmacy is segmented into different areas based on the products being sold, the desired shopping experience and the brand positioning. The purpose of the categorization of areas was to facilitate the identification of products, thus making it easier for the customer to shop independently if desired.
Huge Berlin style double-wing doors make a great appearance in the store, simultaneously giving the space a feeling of a classic apartment and separating the shopping area from the fitting rooms. Further, open ceilings and exposed brick walls slurried with a very thin white plaster break through the overall elegance of the store thus appearing very Berlin-like.
Isabel Raña y Abrahan Adrover of the studio Moblart Interiorismo developed a style of store inspired in the lines of the sea, elegant but functional, to offer their customers a comfortable shopping experience. the storefront is simple and elegant that gives us a view into the store, both by day and by night.
HEAD Architecture has designed a welcoming space for Groupon Concept Store with glass wall and long benches to rest on while they are waiting for their products. Groupon logo has been used as the featured ceiling light in the shop. The brand is enhanced further by using the different shades of Groupon corporate color in the whole shop.