Located in the center of Geneva since 1995, the business was initially launched as Shipton & Heneage but became an independent multi-brand retailer, reincarnated as Brogue, in 2007.
Posts Tagged ‘shopping experience’
Located in Yibin, China, this jewellery retail shop adopts a vision to create a heartfelt and sophisticatedly classic shopping experience to visitors with design reflecting the properties of precious stones in a manner that is environmentally appealing to elevate one’s mood of excitement in the passionate pursuit of something that is personally valuable.
Chromate treated steel, a different kind of galvanization process, is used as the main material. We intend to differentiate itself from the past by changing the finish and the texture of the material. Chromate treated steel frames, which are composed of unit components to meet various needs, are installed in the simple shop space.
The shop is open and encourages immediate customer engagement at the store front with “Advice Bars” delivering the online/ in-store travel offers. This immediate engagement is supported by relaxed consultation lounges and VIP private booths located towards the rear of the store, where further consultation can be undertaken.
The pharmacy is segmented into different areas based on the products being sold, the desired shopping experience and the brand positioning. The purpose of the categorization of areas was to facilitate the identification of products, thus making it easier for the customer to shop independently if desired.
Huge Berlin style double-wing doors make a great appearance in the store, simultaneously giving the space a feeling of a classic apartment and separating the shopping area from the fitting rooms. Further, open ceilings and exposed brick walls slurried with a very thin white plaster break through the overall elegance of the store thus appearing very Berlin-like.