Frank + Oak is moving fast with their rebranding and store expansion. CBSF was expected to keep the pace and provide a concept store that well-suited the perception of the modern man with focus on classical accents and themes.
Posts Tagged ‘shopping experience’
Unique to Westfield is that one of these touchscreen tables is located outside of the store. A set-back storefront creates a 24-hour brand zone, allowing customers to look at display cars, browse and buy even when the store is closed but the shopping centre is open, for instance if going to Westfield’s cinemas or bars in the evening.
Just imagine: You are buying jewelry in a shop that resembles a fashion magazine in 3D; a shop in which there are no sales staff but rather advisors, who treat their customers like allies, on the same wavelength; a shop in which the presentation does not overwhelm the pieces but rather celebrates them with sensitivity; a shop with entirely new furniture elements and sales concepts.
Bright arrow shaped lights on the ceiling and running lanes painted on the floor evoke a sense of motion and fitness as soon as the customer walks through the welcoming open storefront. Each section of the store is clearly defined making it easier for new and returning customers to find what they are looking for with ease.