Posts Tagged ‘shopping experience’
Just imagine: You are buying jewelry in a shop that resembles a fashion magazine in 3D; a shop in which there are no sales staff but rather advisors, who treat their customers like allies, on the same wavelength; a shop in which the presentation does not overwhelm the pieces but rather celebrates them with sensitivity; a shop with entirely new furniture elements and sales concepts.
Bright arrow shaped lights on the ceiling and running lanes painted on the floor evoke a sense of motion and fitness as soon as the customer walks through the welcoming open storefront. Each section of the store is clearly defined making it easier for new and returning customers to find what they are looking for with ease.
Located in Yibin, China, this jewellery retail shop adopts a vision to create a heartfelt and sophisticatedly classic shopping experience to visitors with design reflecting the properties of precious stones in a manner that is environmentally appealing to elevate one’s mood of excitement in the passionate pursuit of something that is personally valuable.
Chromate treated steel, a different kind of galvanization process, is used as the main material. We intend to differentiate itself from the past by changing the finish and the texture of the material. Chromate treated steel frames, which are composed of unit components to meet various needs, are installed in the simple shop space.
The shop is open and encourages immediate customer engagement at the store front with “Advice Bars” delivering the online/ in-store travel offers. This immediate engagement is supported by relaxed consultation lounges and VIP private booths located towards the rear of the store, where further consultation can be undertaken.
The pharmacy is segmented into different areas based on the products being sold, the desired shopping experience and the brand positioning. The purpose of the categorization of areas was to facilitate the identification of products, thus making it easier for the customer to shop independently if desired.