French duo Remy Clémente and Morgan Maccari, known as Bonsoir Paris, showed this pop-up concept store for Swedish clothing brand COS in Milan. Like the brand, the focus was on rational simplicity and function, a refreshingly low-key contrast to Design Week installations that aimed to dazzle with lights, colour and movement.
Posts Tagged ‘simplicity’
Inside, the new design aims to create a fresh and welcoming environment where customers are encouraged to browse and buy rather than be sold to. All devices in the store are live as plastic dummy handsets have been removed. This enables customers to try out different handsets for themselves rather than wait for a member of staff to demonstrate the phones for them.
Looking at the overall atmosphere, intimacy and comfort abound. This is a space that you can imagine savouring great tastes with your friends lounging in style, cheeks flushed from drinking red wine. There is a controlled balance between style and comfort, which makes Le Sergent Recruteur approachable in many ways and for many moods.
In the VILA Vimmelskaftet shop there has been strived for a look that makes people think of Paris´s natural elegance. The facade underlines the French “Boutique” look with its brassdetails and black,z handpainted look. Inside, the shop is based on elegant design, with focus on simplicity, quality, and texture. A classic concept with a refined twist which creates an identity.