The primary objective for Automattic’s new headquarters was to create a space that could accommodate the usual contingent of maybe 15 or 20 people, but also transform to comfortably ‘plug-in’ a few hundred coders for a special program or event.
Posts Tagged ‘simplicity’
The soul of the project is a laminated panel type that was worked out in several experiments of connecting different material types in layers to create a flexible but stable structure. This blank canvas can hold any fashion. The vision was to mix the artisanship of tailoring with manufacturing furniture.
The entire place was devised by the corporative colors and the brand image is around the walls and glasses. The circulation areas are matched by the accents on movement through the floor, while an industrial concept is managed on the ceilings showing the technical installations achieving a taller space and better natural illumination.
French duo Remy Clémente and Morgan Maccari, known as Bonsoir Paris, showed this pop-up concept store for Swedish clothing brand COS in Milan. Like the brand, the focus was on rational simplicity and function, a refreshingly low-key contrast to Design Week installations that aimed to dazzle with lights, colour and movement.
Inside, the new design aims to create a fresh and welcoming environment where customers are encouraged to browse and buy rather than be sold to. All devices in the store are live as plastic dummy handsets have been removed. This enables customers to try out different handsets for themselves rather than wait for a member of staff to demonstrate the phones for them.
Looking at the overall atmosphere, intimacy and comfort abound. This is a space that you can imagine savouring great tastes with your friends lounging in style, cheeks flushed from drinking red wine. There is a controlled balance between style and comfort, which makes Le Sergent Recruteur approachable in many ways and for many moods.