A shining example of our crossover design methodology, furniture elements, interior space design and graphics are inextricably linked to shape one all encompassing identity and environment – an immersive world for customers, reflecting the way that the Tarmak brand is about the whole subculture of designers toys, sneakers, street art and apparel, and not just a single object.
Posts Tagged ‘sneaker’
Nike iD, in case you don’t know, is a service Nike’s been offering since 1999, where punters can use an interface on the nikeid.com website to select different colour and material combinations to customise their choice of sport shoe – which will then be made up as per their design and shipped to the customer.
The simple black facade and the NY inspired hanging metal sign and somewhat extreme Christmas window display welcomes visitors to browse in its brightly lit black and white interior. An amazing display of colourful sneakers along one wall and clothes and accessories along the other are joined by the elegant black and white leather seating.
Planning for the project to relocate the Nike Pressroom began in 2007. The space is separated in three areas; namely the “entrance space”, the “initiative space” and the “stock space”. The project required a space in which product display walls coexist with a large graphic banner that brands the space as Nike’s.
In each of the 200mm x 600mm boxes, one by one, sneakers are carefully collected. The boxes are repeated, and offset by half unit on each level, and carried through repeatedly over an entire wall. Something which has little meaning on its own, when repeated 281 times over, it creates a euphoric effect for one to experience a heightened emotion.