The Converse Chuck Modern Colors collection looks to the archives at the colors of the Chuck Taylor All Star kicks of the 1970s. They gave the colors a fresh update with a two-layer mesh upper that gives the sneakers a unique textural depth.
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Filling the shop from floor to ceiling are safes and lockers that can be opened or left closed, all agleam with gold-coloured Alucobond, rivalling even the most exquisitely decorated Thai temple. An adjacent space invites shoppers to try on the treasures of their choice. Made from containers, the shop is an extension of a local business owner’s private home.
Chipboard provides a neutral background along with pick-and-mix style display units, allowing the products’ bright colours to be prominent and catch the eyes of customers. The versatile sneakers are placed against black recycled-rubber panels referencing the urban culture of the brand whilst, generating maximum visual impact.