Posts Tagged ‘SOFTlab’

Gaudi-inspired sculpture by SOFTlab + IBM, Barcelona – Spain

March 9th, 2017

New York-based creative studio SOFTlab collaborated with IBM to create an intricate and complex structure inspired by the iconic work of Antoni Gaudí, developed alongside IBM cognitive platform, Watson.

Bēhance office installation by SOFTlab, New York City

March 21st, 2016

The installation – made from a laser-cut Mylar net clad in laser-cut photo gels of different colours – also acts as a frame, drawing attention to a circular luminaire at its peak and communal seating at its base.

NOVA Flatiron Holiday installation by SOFTlab, New York City

November 30th, 2015

The structure is made up of aluminum that gains its strength through a cell-like structure similar to a sponge or soap bubbles. Each cell acts like both a stone and part of a three dimensional truss.

Crystallized Light Installation by SOFTlab for Melissa Shoes, New York City

October 22nd, 2015



SOFTlab creates crystallized light installation for Melissa Shoes in NYC

Gimme More exhibition identity at Eyebeam by Pentagram

March 20th, 2013

Pentagram’s Natasha Jen designed the identity and environmental graphics for the exhibition Gimme More: Is Augmented Reality the Next Medium?, recently on view at Eyebeam Art+Technology Center in New York.

POP UP! The Lake & Stars Pop-up shop by SOFTlab & Focus Lighting, New York

February 22nd, 2012

The SOFTlab-designed pop-up shop for The Lake & Stars plays with the concept of viewing cones to provide visitors with two entirely different shopping experiences. Focus Lighting uses these cones both as a focal point and opportunity to provide light. A central wall composed of 29 irregularly shaped cones seems to hover over the middle of the shop, dividing it into two separate spaces.