New York-based creative studio SOFTlab collaborated with IBM to create an intricate and complex structure inspired by the iconic work of Antoni Gaudí, developed alongside IBM cognitive platform, Watson.
Posts Tagged ‘SOFTlab’
The SOFTlab-designed pop-up shop for The Lake & Stars plays with the concept of viewing cones to provide visitors with two entirely different shopping experiences. Focus Lighting uses these cones both as a focal point and opportunity to provide light. A central wall composed of 29 irregularly shaped cones seems to hover over the middle of the shop, dividing it into two separate spaces.