The new Nike flagship also offers its clientele services, such as a dry cleaning service for shoes, an engraving service, customization for t-shirts, and the expertise of personal stylists.
Posts Tagged ‘sports’
The architects introduced dome-shaped roofs to bring plenty of natural light into the space. Thin light-filled slits emphasise the shape of the wells as they extend upwards. The floors below these natural spotlights are treated with beige resin, which changes into a deep orange towards the room’s borders and corners. The intention of the rough gradient is to increase the day light effect.
Nike has cleverly added a striking pop-up platform in Shanghai that serves as an extension for its popular range of running shoes. The newest Nike+ Run Club is captured by two striking pavilions on the premises of Shanghai Times Square, a high-end mall situated right in the heart of this bustling city.
Filling the shop from floor to ceiling are safes and lockers that can be opened or left closed, all agleam with gold-coloured Alucobond, rivalling even the most exquisitely decorated Thai temple. An adjacent space invites shoppers to try on the treasures of their choice. Made from containers, the shop is an extension of a local business owner’s private home.
This high-end multifunctional venue facilitates activities like virtual skiing, virtual sports and endurance classes, while placing them in a social setting. Projections on floor and walls create a wide array of simulated environments. During the night the area is turned into a dance club. inSports follows a new trend in Chinese retail where live action and participation becomes an integral part of the retail experience.
The Ledge 65 Magnetik lightbox is an easy, cost-effective graphic display tool that is quick to refresh with new graphics and easy to re-configure the magnetic shelves and hooks. Custom perimeter units designed to fit into recessed alcoves in the surrounding walls were made using the 25|25 modular system for a sleek, modern and monochromatic look and feel.
As we enter the shop, we are met with an imposing chandelier created from shoe lasts – the most important element of shoe production. From the design aspect this shop was meant to be a flagship prototype for Wink’s new brand image. Wink’s classic white and blue color combinations were retained to generate a continuity in the brand’s history.
Taking reference from the iconic housing estates of London we brought the outside inside with reclaimed chimney pots used as planters and even a piece of the London streets in the form of a reclaimed pavement light re-purposed as a coffee table. Sourced mid-century British furniture, phone charging facilities and local magazines offer an inviting retreat from the busy streets of Soho.
The interior is inspired by the functional aesthetic of american high school stadiums, and as such it features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms, and track and field areas where avid shoppers can test and experience products. To signal the brand’s embrace of environmental principles, sustainability is very much at the core of the design.
Sole DXB, an event showcasing art, culture and street style, was the perfect backdrop for the originals to align their “future” global platform in the Middle East. The campaign, designed as an ode to the resilience of street culture, intersects past, present and future with originals as the apogee of style tribe leaders.
The merchandise is obviously pretty exclusive, and features a fine selection of footwear, apparel pieces and accessories by Adidas brands Y-3, Adidas by Stella McCartney and sports performance as well as Adidas’ collabs with Kanye West, Pharrell Williams,Raf Simons, Rick Owens and Kolor from Japanese designer Junichi Abe.