We wanted to create something unexpected in a sea of exhibition stands. SFD’s vision, communicated from the outside and throughout, builds momentum as the visitor moves through the structure and becomes more familiar with the brand.
Posts Tagged ‘steel framework’
Situated in the heart of Gemmayzeh, a neighborhood heavily frequented for its range of bars and restaurants, “Ginette” stands as an elegant understatement. Interior architecture is kept to a subtle minimum, with the intention of supporting the concept and contents of “Ginette,” rather than overwhelming them.
In order to get a continuous space terrace-café, it was necessary to apply architectural mechanisms, able to dissolve the boundaries between the building and public space. From the very first sketch, a winding cul-de-sac layout was the leitmotif that let us deal with all those heterogeneous conditions.
Prince Chair was originally designed for a competition setting the task of creating a chair for His Royal Highness the Crown Prince of Denmark. The seat is an allusion to the old paper cuttings of H. C. Andersen and gives the chair a comforting lightness and softness contrasting the steel framework.
Despite the hassle that such an incident might create to customers and the company, Louis Vuitton found an interesting approach to deal with it! They seized the opportunity and designed the underground level to a concept store, while passing the message to its clients and visitors that we are “under construction” and in transition!