As part of Oasis’ extensive, multi-million pound refit program across the country, Farnham’s Little House of Oasis store is the first of a number of smaller format, local market-town stores planned for the brand.
The redesigned space also boasts a Superdry Sport pop-up container. In addition, a huge ceiling hung lightbox was wrapped around a concrete finish pillar, combining the latest fabric print technology and UV treatments for fluorescent-style text and vivid graphics.
Thus the store concept was really exciting; there were some challenges, too: We had to spend time working on the best solution in order to respect both, a perfect circulation in the store and the French regulations.
Graphics play an integral role informing the customer’s journey through the ranges. There is a new suite of icons with a recurring speech bubble symbol and a useful quality rating system basic, plus and gold. Buying guides for everything from mattresses to curtains have been simplified.
Earlier this year Brown Studio completed its latest UK collaboration with Warehouse in Canary Wharf – a development of the concept first trialed in Leeds & Oxford St London & winner of the Retail Focus award for best store concept 2015.
Known as a famous holiday’s destiny in winter, the mountain landscape was the main inspiration to FAL Design Estratégico team to create the look&feel, turning the store into a country house – including a fireplace as the greeter.