The cavernous space is celebrated with long sight lines, mirrors and the repetition of vertical perimeter elements to accentuate perspective. The signage is a three-dimensional steel frame ‘END.’ that extends into the store.
Posts Tagged ‘store’
Inspired by a TV studio, the space delivers a dynamic live stream of of-the-moment content, fashion and inspiration. It captures the Snapchat generation’s short attention span and desire for the new, with a constantly changing space, bursting with “jaw-to-the-floor” shareable moments, stage sets and real-time digital displays, where co-created brand content comes to life.
The interior setting, once again created by local practice Akin Creative, is modern and follows clean lines inspired by 1950s modernism. Captured by a simple palette of timber and concrete, and paired with custom-made light fixtures and curated photographic artworks, it’s a welcoming open space that fuses the dynamics of retail with those a meeting place for likeminded spirits.