Jacqueline store by Studio PLP, Ho Chi Minh City – Vietnam
Posts Tagged ‘stores’
Copper was chosen in reference to the stills used to produce whiskey at the A P Hotaling warehouse – once the West Coast’s largest whiskey repository – in which the store is located. Two of these are wash basins, which feature in most Aesop stores to allow customers to test the different skin products.
When you talk about dermatological products you are talking about a line that require not only an space to sell but a frame to display the health and nature that those products are taking to your life. Natural plywood, pastel colors and a boutique environment works as a background to agrupate more than 20 international brands in an space that also works as a test area for the customer translating the limit of buying to a product experience.
Tokujin Yoshioka, the Tokyo-based architect who has created interiors of many Issey Miyake boutiques across the planet, has designed a setting that hinges on an intricate balance between a futuristic aesthetic with clean lines, captured by coloured aluminum panels, and the building’s original architectural details.
The two shops, a ground floor and first floor, now become a single space module with individual subsections: mobile devices and their accessories on the ground floor, gaming and gadgets on the first floor. The ground floor hosts exhibition of products, while the first floor creates a comfortable and familiar space for gaming testing.
The store is made in an existing bungalow in a quaint area in the city of Pune, India instead of opting for a standard retail format on a high street. The aim was to seamlessly blend the retail aspects into a home environment to create a comfortable and positive space that the seniors feel comfortable walking into.
An evolution of the Dubai flagship, an elaborate white hardwood screen, is hand-carved in a tessellated stone coral pattern paying homage to the mathematical complexity and intricacy of Islamic architectural detailing. A careful curation of shoes are tantalising figures against the intricate geometric canvas which unrolls against the back wall.
Boasting a museum-like feel, the flagship is different from traditional retail spaces and intended to inspire people to go out and enjoy the wild through experiential installations. lauckgroup strategically designed each fixture to represent the idea of craft and tell the specific product’s story – by employing raw materials, exposed fastening, acrylics, etc.
The concept for the entrance installation has been designed as a timeless flexible tool for giving the different frequently collections attractive stages throughout the year. Before ZARA selected the beautiful 4.000 sqm space from the thirties and converted it into the ZARA Flagship store in Milan, the building hosted a theatre and later the “Astra” Cinema for many years.
The retail space expresses the theme of a luxury resort, boasting a warm atmosphere thanks to the use of natural materials — primarily wood — used throughout. The French-born, Japan-based creative turned to his previous work on the waterfront CABaN café, lounge and terrace, by employing the palettes he used in that build to construct the supporting columns found throughout the lifestyle shop.
The interior store layout is a metaphor for the breaking waves that inspired the angled layout of the fixtures. Fixtures are clustered in stories – much like campfires around which customers gather along the shoreline. A signature deep aqua resin concrete flooring defines the area for the sandbar and customer service.