We aimed to emphasize its existence by sandwiching the space between the ceiling and the floor with woods and some space with artificial plant, because it was surrounded in passages and there were few wall rack to put the products display.
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Following the opening of its first store at Cidade Jardim mall in São Paulo four years ago, revived Italian fashion house Valentino has opened a second boutique at Jk Iguatemi, a rivalling luxury mall situated only a stone’s throw away across the Pinheiros river.
For the display shelves and other fixtures where function is needed we will use vibration finish stainless steel which incorporates with the grey color of soft stone well. We aimed to portray the man made artifacts co-existing with the harsh side of nature, also considering the entire store atmosphere a single saucer to catch all the products shown.
Since the < Hermès Gion-mise> is a temporal store for a limited period, we proposed the design using “kigumi” technique, so that the furniture and fixture can be reused at other locations in different forms after this temporal store is closed. The shop, mainly the central area surrounded by the furniture and fixture, is designed as the space to hold various events on a regular basis.
The store installation is made of Canadian white oak, a material that’s also used for the brand’s solid wood tables. Before entering the pop-up store shoppers are encounter a product showcase that’s entilted what is Muji?, and which displays some of the retailer’s iconic products that collectively shed light on its retail philosophy.