Murdock London, the British gentleman’s grooming brand, opens its new London flagship store this Autumn 2015 in the heart of the West End in Brewer Street, part of the popular shopping district of the Crown Estate’s Regent Street Quarter.
Posts Tagged ‘stores’
To create points of memory, and to lessen the visual vastness, the space is punctuated with exclusive design elements, including sculptural walls and a bean-shaped fitting room on a women’s floor, a sculptural room on the men’s department floor, and specialty, decorative lighting details in homewares – all referencing the store’s imaginative locale.
Ceiling space, equipped with operable hanger racks going up and down, is allocated for the stock space. Here the shop staff’s routine movement is converted to vertical movements of the hanger racks. The hang racks can be used for display, utilized as “moving displays” which can be changed day by day.
Although the original design by renowned japanese design practice Wonderwall remains intact to a certain degree, it sees a number of clever tweaks – the most notable one obviously being the large slabs of white marble that now make up the flooring – that bring about an entirely different atmosphere and vibe.