The scene is set at the entrance to the shop by a bespoke oversized book and feature display. Inside, the retail scheme is stylish and sophisticated, incorporating a material palette of natural oak, black lacquered MDF and grey Corian highlighted by brass detailing.
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The architect refrains from direct modification, instead maintaining the newly formed dichotomy between the intervening elements and highlighting the existing features through the use of light and transparency. The 150-year-old masonry walls and columns have been left intact while subtle splints of steel provide the necessary support.
The building engages the public realm through a tessellated form which wraps the front and side elevations, creating a visual spectacle for visitors and passers-by. This dynamic geometry wraps into the interior spaces, specifically as the receptionist’s desk, which spans across the entirety of the entry area.
An expedition in Los Angeles signified the international colonization of JUICE – famously, the Hong Kong homeplace of the CLOT brand. Focusing its efforts back home, JUICE has completely revamped a space in Tsim Sha Tsui, nestling into a 1600 sq. foot duplex retail experience that houses the CLOT product alongside other favored street brands.
The black exterior gives way to an interior palette of delicate greys; from dove to stone and granite to metallic pewter painted wood. The overall feeling is one of refreshing modernity with the intimacy of a private residence, referencing the grace and refined simplicity of classical Georgian interiors.