The design of Studio Marco Piva was not based on a simple display, but on the realization of an extremely flexible and dynamic space, at the same time innovative and functional, that involves the visitor, with a clean style and visual paths which enclose the whole Vimar world.
Posts Tagged ‘Studio Marco Piva’
The intense, all-encompassing perception fully reflects those characteristics Italy is renowned for. Both the form and the idea of a gateway leading into Casa Alitalia are reflected in the concept of a large doorway leading into an italian building, a passage that takes guest from the chaotic airport environment, into a calm, inviting, sophisticated space.
Vivacious colours dominate the interiors of the guest rooms and suites. Four colour palettes exist: orange, red, blue and yellow. Colour permeates onto all the materials utilized such as lacquered woods, retro painted glass and upholsteries. The choice of colour is not based solely on aesthetics, but is coupled up with an in-depth research in colour psychology.
The hotel, featuring 109 rooms, basically consists of two blocks linked by a plinth, developed on two floors, containing public areas. In this project the fundamental concept is the offspring of the idea of “mirage” and “illusion”. Each area then features a key theme, a specific concept, on which the design idea is based.
The inspiration stems from the desire to make a great theatrical exhibition, different and innovative, able to showcase the aesthetics and manufacturing techniques of Bulgari creations in a fascinating setting of shapes, lights and colours, rich with references to the history of goldsmithing and Italian design.