Posts Tagged ‘Studio XAG’
Taking reference from the iconic housing estates of London we brought the outside inside with reclaimed chimney pots used as planters and even a piece of the London streets in the form of a reclaimed pavement light re-purposed as a coffee table. Sourced mid-century British furniture, phone charging facilities and local magazines offer an inviting retreat from the busy streets of Soho.
Our latest windows for De Bijenkorf use industrial structures and bright white strip lights to contrast backstage scenes and create the perfect monochromatic setting for shoppers to watch the city’s streets become the real runways and get tips on how to mix up their street fashion favourites with cool catwalk styles for the new season.
Our over-sized knits have found their way to 14 Fred Perry Authentic stores across Europe this month. Around 1500 balls of yarn were twisted into weaves, intertwined amongst giant jersey filled plaits and playfully draped from the ceiling to set the scene, adding rotating mirrorballs and television visuals to create a real disco atmosphere!
Working in collaboration with Karen Millen’s creative team; unpolished metal, barely white-washed wood and sanded-back floor panels provide the minimalist setting to celebrate their in-house Atelier, showcasing a hand picked selection of couture-inspired techniques and expertly crafted garments available to buy from their in-store space in Selfridges, London.