With the development of the visuals, I tried to keep everything “Danish”. That includes (at least to me) wood textures, soft whites, light blues, maybe some reflective silvers to accentuate the elegance of the people.
Posts Tagged ‘tagline’
On the brink of expansion into the rest of China, this Beijing-based discount retailer felt it necessary to do a full review of its brand and create a strong connection with China’s emerging consumer market. Shopin turned to Marc & Chantal Design to marry the brand’s existing and well-established attributes with an entirely new brand identity and experience.