Soft!™ sells softserve icecream. White is chosen as the base colour, which is also the colour of the vanilla ice-cream they use. A quirky tagline and colourful illustrations give the brand a fun image.
Posts Tagged ‘tagline’
On the brink of expansion into the rest of China, this Beijing-based discount retailer felt it necessary to do a full review of its brand and create a strong connection with China’s emerging consumer market. Shopin turned to Marc & Chantal Design to marry the brand’s existing and well-established attributes with an entirely new brand identity and experience.