The main theme was “industrial city” with interplay of day and night lighting which aimed to help the body adjust to 24 hour working environment.
Posts Tagged ‘thailand’
Polycarbonate shelves are used to define the corridors. Besides displaying products, the translucency and transparency of the shelves give the visual connection between the outside and the inside, and also between the corridor and the “tables” area. Changeable polycarbonate sheets can be rearranged to emphasize certain products and create a fresh look.
Filling the shop from floor to ceiling are safes and lockers that can be opened or left closed, all agleam with gold-coloured Alucobond, rivalling even the most exquisitely decorated Thai temple. An adjacent space invites shoppers to try on the treasures of their choice. Made from containers, the shop is an extension of a local business owner’s private home.
To allow tech-savvy consumers to relate personally to its products, Siam Discovery introduced a special smartphone app that divulges details such a brand’s backstory. The app uses location-based services to notify users of the latest offerings and discounts as they approach an area of interest; these features are estimated to increase purchases by up to 45 per cent.