Posts Tagged ‘The White Tower’

The White Tower Gift Shop by Kinnersley Kent Design, London – UK

June 4th, 2017

The White Tower contains several floors of weaponry and armour and visitors exit via the 900 sq ft gift shop, which sells an incredible 370,000 pieces of merchandise per annum. The brief for the redesign had four key aims: first, to create an exciting and engaging retail experience; secondly, to improve customer flow and circulation; thirdly, to take a sympathetic approach to enhance the natural theatre and character of the building; and fourth and finally to facilitate product merchandising, using individual or grouped product narratives.