A room that consists of layers of various window. It is a proposal for the store that suggest a new life style, inspired by the Diesel rock spirit of Diesel Home Collection. Function of a window is to expose to the outside world and to enable one to overlook the outside scenery.
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The shape of the space is, in accordance with the building, oval. All walls were curved and hide the directivity to lead visitors next space with some feeling of expectation. Taking advantage of this curved walls, some arts and accents, such as miniature of Japanese style garden, were put in niche of walls.
Finishing most of the floor inside of the shop with mortar and waxing its surface considering coating so it looks more like a wooden floor, it represents the graphical feeling. Also, a long hair shaggy carpet around the fitting room gives even higher quality feeling. This is a shop more like an stage art salon, unlike any other vintage shops.
The LED lines on the floor, which have carpet-like patterns, gives ever-changing impression to the customers when its patterns are reflected on mirror finished surfaces of display stands. Every material is uniformed in black color but only the entrance gate is constructed in rose pink that expresses more visibility and higher fashionability.
The permanent store measures 1,200 sq.ft. [112 sqm.], spread over three floors of a modern structure. Dubbed the townhouse in good preppy fashion, the store interior references a classic tailor shop, and modern elements and materials are paired with a curated range of vintage props to reinforce the design concept.