The core concepts of this installation is to insert a fresh and unusual element that serves as a recollection of the art world – at the same time bringing closer together the shopping mall to the Art Foundation.
Posts Tagged ‘UAE’
Photography: Ghassan Ahmad
Decided to bring the hexagonal shape with circle to form of domed ceiling structure, so that we can feel the curvature of the moon. And added hexagonal lusters with white acrylic gives the resemblance of the real moon. Mixing the ceiling structure with a wooden texture gives more depth to the focal point of the concept.
Sole DXB, an event showcasing art, culture and street style, was the perfect backdrop for the originals to align their “future” global platform in the Middle East. The campaign, designed as an ode to the resilience of street culture, intersects past, present and future with originals as the apogee of style tribe leaders.
Overall, Meraas comprises more than 30 LED installations in 21 different formats and nearly 30 high-res projectors totalling over 80,000,000 pixels. The project represents a major challenge for content production, made even more difficult by the fact that the majority of installations are located outside.