The Architech Futurist’s most eye-catching feature has to be its 3D-printed lattice sole. The plastic fibres are interwoven to provide the wearer with infinite cushioning, in a shoe that looks fit for extraterrestial terrain. The shoe is the latest advance in Under Armour’s 3D-printed footwear line.
Posts Tagged ‘Under Armour’
Fueling Under Armour’s presence in the Chinese market, the sensory-challenging project transcends cultural and language barriers by translating the Under Armour brand into pure sight, sound, and form through a dazzling blend of architecture, VFX, 10.1 sound, and live action footage of Under Armour athletes – including Olympic gold medalist Michael Phelps.
Storeage’s design aims to strike a balance between Under Armour’s high performance, technically advanced products and its aggressive, intense brand image. Located in suburban Madrid’s high-end “Factory” outlet centre, the 200 square meter store exudes urban toughness and strength with its warehouse look and feel — exposed ceilings, industrial lamps, concrete flooring and steel fixtures.