Posts Tagged ‘Under Armour’

3D-printed “Architech futurist” sneaker from Under Armour

March 30th, 2017

The Architech Futurist’s most eye-catching feature has to be its 3D-printed lattice sole. The plastic fibres are interwoven to provide the wearer with infinite cushioning, in a shoe that looks fit for extraterrestial terrain. The shoe is the latest advance in Under Armour’s 3D-printed footwear line.

Under Armour 3D printed lattice-soled trainers

March 20th, 2016

This red portion of the shoe is designed to cushion the foot regardless of the sport being played, and offer better stability than hard midsoles.

Under Armour installation by HUSH, Shanghai – China

November 2nd, 2013

Fueling Under Armour’s presence in the Chinese market, the sensory-challenging project transcends cultural and language barriers by translating the Under Armour brand into pure sight, sound, and form through a dazzling blend of architecture, VFX, 10.1 sound, and live action footage of Under Armour athletes – including Olympic gold medalist Michael Phelps.

Storeage converts Millennium Stadium Skybox into an Under Armour lounge, Cardiff

January 11th, 2012

Amsterdam, January 10, 2012… With the renewal of its Welsh Rugby Union sponsorship, Under Armour asked Storeage, the Amsterdam-based retail design agency, to transform its current skybox suite at the Millennium stadium in Cardiff into a lounge, showroom and brand showcase.

Storeage creates Under Armour’s first European outlet store in Madrid

July 20th, 2011

Storeage’s design aims to strike a balance between Under Armour’s high performance, technically advanced products and its aggressive, intense brand image. Located in suburban Madrid’s high-end “Factory” outlet centre, the 200 square meter store exudes urban toughness and strength with its warehouse look and feel — exposed ceilings, industrial lamps, concrete flooring and steel fixtures.