The interior has a raw edge, and almost feels as a seamless extension of the street, featuring a mezzanine bar section with a sturdy wooden counter, comfy leather sofas, matching tables and stools, framed by backdrop of concrete walls, stone flooring and an exposed ceiling.
Posts Tagged ‘urban’
Chipboard provides a neutral background along with pick-and-mix style display units, allowing the products’ bright colours to be prominent and catch the eyes of customers. The versatile sneakers are placed against black recycled-rubber panels referencing the urban culture of the brand whilst, generating maximum visual impact.
To allow tech-savvy consumers to relate personally to its products, Siam Discovery introduced a special smartphone app that divulges details such a brand’s backstory. The app uses location-based services to notify users of the latest offerings and discounts as they approach an area of interest; these features are estimated to increase purchases by up to 45 per cent.
The 2016 South African pavilion at building D in the Sale d’Armi presents successful physical outcomes and practical solutions to urban challenges, conceived and implemented by citizens for the citizens of the administrative capital city of South Africa under the umbrella organization of “Cool Capital”.