UXUS and the Wrangler Project Team, were tasked with a challenge: how do you take an iconic American brand with an original cowboy heritage and translate this authenticity to the Asia Pacific tastes in a premium and accessible way?
Posts Tagged ‘UXUS’
UXUS has developed a new flagship experience for the Warwick Hotel in San Francisco, establishing a new design direction for the Warwick Hotel Group. The aim was to create a unique destination that is distinctively San Francisco, fusing the building’s authentic history with contemporary luxury hospitality.
The displays for jewellery, timepieces and leather goods seem to form a landscape along the horizon, reminiscent of the ships and roofs dotting the coastline of Skagen. All of these individual pieces create a panorama for exploration, much like the many personalities that give the town of Skagen its unique character.
Inspired by paper toy theatres of the Victorian era, the windows are designed as multilayered stage sets of 2D and 3D elements that showcase De Bijenkorf’s holiday collection. Each window vignette expresses an enchanted product scene to inspire customers to find their perfect holiday gift. The window campaign will be fully unveiled on December 6th, 2013.
Aesthetically, the Qela experience has its roots in travel and embodies its native country’s aesthetics of quiet, pure and natural landscapes. Undulating forms and flowing curves echo majestic Qatari vistas, punctuated with rich, luxurious materials and a palette of elegant desert tones to highlight the Qela collection.
Contrasting the ethereal aesthetics of poetry with the boldness of industrial style, the interior of the UXUS office prompts creativity and productivity. Inspired by the poetic trait of the “in-between”, the space is a tension of opposing elements. Soft and sharp, old and new, transparency and privacy collide to create an ever-changing environment that stimulates imagination.
Luxury and exclusivity were the key attributes communicated for the Nokia 8800 Sapphire. The campaign concept was to present the phone as a “jewel” with a series of golden jewelry cases. Leather and gold were used throughout the campaign, highlighting the opulent materials used on the casing of the phone.
UXUS was invited by Dutch cosmetics retailer SKINS to design a US pilot store in Las Vegas at the Cosmopolitan. Located at the heart of the infamous Vegas Strip, the Cosmopolitan is the new key retail destination for the ‘multicultural, city chic, urban minded and design driven’ crowd. The brief was to create an aspirational, yet accessible shopping experience showcasing a wide variety of brands and products.
UXUS was invited to create a series of elements for Levi’s most premium collection, “Blue”. The concept was to use modular elements, which could be reconfigured to create a shop-in-shop in various retail environments that express the collections’ hard, modern, sleek look. Inspired by traveling rock bands, UXUS created custom flight cases and other units transformable into apparel presentation fixtures.