Tommy Hilfiger windows 2013 Autumn, Vienna – Austria
Posts Tagged ‘vienna’
A collaboration between an award-winning designer and two innovative ice cream entrepreneurs has redrawn the ice cream map of Vienna, Austria. Ice cream lovers are leaving the city centre for the up and coming, vibrant 7th District where the Veganista ice cream parlor is offering artisan, fresh, honest, all natural and vegan ice cream.
The small Vienna style coffeehouse attaches importance to old virtues. To visualize the cozy living room ambiance we established lovely line drawings in a late 19th centuries style. We decided to print the business cards in the typical letterpress and to use the logo also for the dirt-repellent cover of the menu – in this manner we could use the limited budget in an optimal way.
The design concept of rays, which all gravitate to the main point in a space, a big meeting room, where in the process of creating the news, all ideas and decisions are discussed, establishes the strong space orientation within the newsroom. Through the space design process and colour-use approach, the main meeting room, as a focal point, is highlighted in the office.