Gurmi wanted to come up with unique prepared-food wraped in fresh, good-looking graphic design that ensures the costumers about high quality.
Posts Tagged ‘visual identity’
Occupying two floors of 3000sft in a modern structure, the store interior has the vibe of a plush gentleman’s den and features a subtle blend of contemporary style and mid-century elements. Contemporary furniture, wall panels and framed photographs heighten the sense of a kind of homely hospitality.
The packaging had to be as eco-friendly as possible. The biggest challenge was to design the packaging that’s easy to assemble but without any glue and plastic, which at the same time serves as a fun giftwrap and a practical protection of the product. Also we had to find a recycled paper that’s good enough in terms of quality and durability, and the colors with eco-certificates.
Karaway is a bakery that makes bread the traditional way, with great attention to detail and wholesome ingredients. The challenge was to develop a brand strategy that would reflect this heritage, looking to Eastern Europe, Belarus and Lithuania for design inspiration to develop a visual identity that is contemporary and sympathetic to the traditions of the bakery.
designphase dba were engaged to create a fully integrated design solution, providing not only the interior design, but visual identity, logo and branding as well.This 5000 square foot Grand Bar & Brasserie, located at the award winning Asia Square development, has got a distinctly metropolitan feel.