We wanted this attention to detail and tradition to be reflected in all of the brand’s identity building blocks: from the harmonious typography, fine lines, elegant textures and classic botanical drawings to the selection of materials and finishes. We sought to enhance the chic allure of these high-calibre products.
Posts Tagged ‘visual identity’
Occupying two floors of 3000sft in a modern structure, the store interior has the vibe of a plush gentleman’s den and features a subtle blend of contemporary style and mid-century elements. Contemporary furniture, wall panels and framed photographs heighten the sense of a kind of homely hospitality.
The packaging had to be as eco-friendly as possible. The biggest challenge was to design the packaging that’s easy to assemble but without any glue and plastic, which at the same time serves as a fun giftwrap and a practical protection of the product. Also we had to find a recycled paper that’s good enough in terms of quality and durability, and the colors with eco-certificates.