An old railway station in Los Altos, California, has been transformed into this exquisite new bakery and café by local entrepreneur Rie Rubin, with the help of the creative people at San Francisco-based design agency Character.
Posts Tagged ‘visual identity’
Occupying two floors of 3000sft in a modern structure, the store interior has the vibe of a plush gentleman’s den and features a subtle blend of contemporary style and mid-century elements. Contemporary furniture, wall panels and framed photographs heighten the sense of a kind of homely hospitality.
The packaging had to be as eco-friendly as possible. The biggest challenge was to design the packaging that’s easy to assemble but without any glue and plastic, which at the same time serves as a fun giftwrap and a practical protection of the product. Also we had to find a recycled paper that’s good enough in terms of quality and durability, and the colors with eco-certificates.
Karaway is a bakery that makes bread the traditional way, with great attention to detail and wholesome ingredients. The challenge was to develop a brand strategy that would reflect this heritage, looking to Eastern Europe, Belarus and Lithuania for design inspiration to develop a visual identity that is contemporary and sympathetic to the traditions of the bakery.