Featuring chunky plywood work benches, shelves and cork board display cases, the space had a workshop feel, where customers could consult with the in house tailors and customise their Levi’s jeans and jackets with patches, rips and trims.
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Layered translucent materials and nostalgic school lockers formed the backdrop to the scheme, with neon strip lights reflecting the colours of the Olympic rings illuminating the window and the props. The neon lights were used in a variety of ways, from inside the lockers to being held by the mannequins as batons, bringing vibrant life to the scheme.
Bird cages, wall mounted chairs, a bicycle, baskets, and glass bowl like decorative lighting and a kids’ toy streetscape and a chocolate bar like ceiling add the brand proprietary emotive touch to the store environment. Messaging across the store help add emotive and meaningful conversations in the environment.
The exhibition is staged at a purpose-built venue in the heart of the city near the grounds of the imperial palace, and presents the company’s history since its foundation in 1854. It does so by way of a series of specially designed settings, presenting a wealth of products from the Louis Vuitton archives in nine differently themed sections.