Posts Tagged ‘visual presentation’

INDIGO packaging by Fabula Branding

April 28th, 2017

A visual fragmentation of the syllables gives playfulness to the INDIGO name. The contrast and stylish gradient present the product favorably on the shelf.

Solara shoe store by Ruscio Studio, St-Jean-sur-Richelieu – Canada

June 3rd, 2013

A work of art that highlights the product category, this ceiling treatment calls attention to the brand. It draws passersby into the store and inspires viral marketing. Spray painted a single white glossy finish, over 6,500 discontinued ladies’ shoes, sandals, and boots in various styles, sizes, and seasons cover the 1,120 square-foot ceiling in a random pattern.

Alexander Wang flagship store by Kramer Design Group, New York – Soho

March 7th, 2012

The SoHo flagship store for the fashion retailer creates a luxurious environment with custom-created materials and furniture and a rotating “cage” installation. The cage at the entry of the store is the stage on which the brand can showcase a curtain inspiration and give customers a new experience with each visit.

Nespresso: Coffee Capsuled “EGER” Karl Johan, Oslo, Norway (A.R.E Awards)

June 28th, 2011

Thinking outside the box, Nespresso’s coffee capsules were combined with the fall fashion trends of 2010 in a display of prˆt-a-porter fashion. Taking the colorful capsules used to hold Nespresso’s product, about 4,000 capsules, and following the styling by well-known fashion designers that appear in the mall merchandise, designers turn their own cotton canvas into a fashionable gown and bowtie.