The result of the discovery process of Rapt Studio is a workspace that is highly responsive to and supportive of the teams, workflow, and culture that make up HBO Digital Products. Due to the nature of their work, the flexibility and adaptability of the space was paramount.
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MG2 partnered with Seattle Chocolates to make this vision a reality, leading to a new retail space, a tasting room and a classroom for visitor’s in-depth chocolate education. The resulting tour takes customers down a bright magenta walkway on a behind-the-scenes tour of how the product is made, sorted and packaged.
The concept evolved to incorporate a series of powder-coated steel “house” frames which march rhythmically through the space. Clad with a mixture of custom acrylic and wood eyeglass display boxes and mirrored surfaces, the frames have integral lighting which allow the viewer to try on eyewear and see themselves from many angles concurrently in their own private viewing gallery.