The use of straight lines symbolises method and order, while the marbled patterns reference madness and liquid experimentation. Design studio M&E was commissioned to design a completely new bottle and identity for Method and Madness.
Progress have produced four different kinds of packaging for Wolfburn’s whisky, including two variations of cartons as well as two paper over board rigid boxes — all of which feature foil-blocking and gloss UV varnishing to the outers.
Using the idea of a ship as a focal point, three unique ships symbolize the different blends’ unique personalities and express the taste of the whiskey while maintaining references to the Jameson world.
The solution was to package the bottle in a customised canvas Lewis Bag; a small sack with triple-stitched seams which when pounded with a mallet is perfect for creating the crushed ice, integral to making Bulleit’s signature serve, The Bulleit Mint Julep.