Slack branding is kept minimal, with one company logo branded into wood panels by the lift and another lettered in black behind the reception. “The fit-out expresses the company’s desired aesthetic rather than an explicit use of corporate colours and logos,” said ODOS Architects.
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In the centre, the service area sits below a large volume that the architects refer to as “the cloud”. This element is clad with vertical white-painted wooden batons, and tilts up at one end to direct customers to where they can order. “The loftiness of the space with natural lighting creates a fresh openness and the cloud serves as a visual focal point to balance the space,” they said.
The concept evolved to incorporate a series of powder-coated steel “house” frames which march rhythmically through the space. Clad with a mixture of custom acrylic and wood eyeglass display boxes and mirrored surfaces, the frames have integral lighting which allow the viewer to try on eyewear and see themselves from many angles concurrently in their own private viewing gallery.
The modular timber design from ‘Chalet Hollywood’ is re-assembled as different seating arrangements inside the open-plan gallery, creating an intimate setting for social exchange. The diagonal structure that previously provided the support framework for the liquor cabinets, is now reconfigured as a screen to provide spatial separation.