The Material World campaign by Selfridges brings these issues into the spotlight by celebrating young designers who are optimizing the use of materials like plastic, leather, cotton and wool. At the Oxford Street flagship store, the window displays have been turned over to examining what the fashion items are truly made of.
Posts Tagged ‘window displays’
The show film is played in a ‘whispering’ window through which ‘space sounds’ and music are projected onto the street, encouraging shoppers to stop and engage. As the film ends, a series of lit footsteps appear to walk across the window bed, directing the consumer to the hero product; a beautifully hand crafted Ermenegildo Zegna Couture shoe.