UXUS and the Wrangler Project Team, were tasked with a challenge: how do you take an iconic American brand with an original cowboy heritage and translate this authenticity to the Asia Pacific tastes in a premium and accessible way?
Iconic denim brand Wrangler has opened a pilot store in Leipzig, Germany with a new retail concept designed by Checkland Kindleysides. This is Wrangler’s first stand‐alone store in Germany, and the first of a new design that is planned to be rolled out across Europe.
Props and Furniture sourced and installed by The Dog & Wardrobe for the Wrangler stand at Bread and Butter Barcelona. Further to sourcing and customising props for this trade show, V, Jane Tom dressed the stand using our props and furniture to bring the Autumn 2009 Wrangler collections to life.