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Les Ateliers Ruby Helmets, after numerous successful collaborations with designers around the world such as Karl Lagerfeld, the online company has decided to open it’s first retail shop in Paris. The store is constructed of bolted steel, fluorescent lights, and strong black wood, all which makes up it’s retro industrial feel. In true cycle-couture form, a gold plated motorcycle acts as the bold centerpiece to the long awaited boutique.











And the helmets:







http://knstrct.com/2010/11/29/1409/

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