Uscari is a raw, effortlessly sophisticated new fashion label. The flagship store design retains a certain restrained elegance, with minimal but impeccable detail. The few materials used, FC board, brick and galvanized metal tube, are inserted in unexpected ways to create an edgy space where the juxtaposition of soft fabrics seems only natural. The strong geometric elements are echoed throughout the store and resemble dangerous shards of broken mirror or a sharp lapel. The lighting creates a dramatic catwalk theatre effect accentuating the strong textural differences.

Designed by Greg Natale Design

Photography: Anson Smart

http://www.idea-awards.com.au/2010-round-3/uscari/