Designed by local architect Jeremy Barbour, he adopted the same solution as when he created Aesop’s Grand Central Station kiosk, constructing the wall displays and counter out of re-purposed editions of the New York Times. The material, layered to form what look like large paper bricks, gives the space unprecedented texture, creating a warm, welcoming atmosphere.
Beyond the visual component, the soft, weathered feel of it compliments the product line nicely, as well as grounding it within the city and community. In a nod to Aesop’s appreciation of the arts, the store will screen Criterion Films on the paper walls, so customers can enjoy world-class cinema projected over years of the written word.
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