Molton Brown’s Christmas campaign is their most important of the year; sales during that period represent a sizeable proportion of the company’s profit. The campaign needs to work across the world, even in markets where Christmas is not traditionally celebrated. We were commissioned to create designs for an in-store brand campaign.
The concept we developed was based around Molton Brown’s brand essence, ‘The Thrill of Discovery’. Based on the idea of a ‘secret garden’, it turned each store into a winter garden where customers were encouraged to explore paper vines, flora, fauna and cocoons to find the perfect Christmas gift.
Designed by Conran Design Group
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