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A.R.E. Awards – Hardline Specialty Store 3,001-7,500 sf – Outstanding Merit

The Copley Place store speaks to the iconic design at the heart of Victorinox products. Steel fixtures evoke the iconic Swiss Army Knife while natural elements including wood play on the Swiss brand and bring the feeling of Switzerland indoors. Warm accents balance the darker elements as sophisticated interior design details punctuate the contemporary space.

A spyglass cashwrap and backwrap features backlit merchandise behind a two-way smoked mirror, while dramatic visual presentations include floating knife displays and an Armourcoat plaster wall watch display. The store logo bas-relief in horizontal stacked oak paneling subtly uses the written word on a tone-on-tone plaster overlay. The Swiss flag in red acrylic incorporates an image of the Swiss Alps as the white cross in in-store communications.

Designed by Blocher Blocher Partners


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