Brokula&Z packaging by Bruketa-Zinic

November 21st, 2012 by retail design blog

“Brokula&Z (Broccoli&Z) is a clothingbrand by Bruketa&Zinić OM, made from organically grown materials. With Brokula&Z, everything good comes from within so all the clothing contains hidden messages written on the inside that can be seen only by you… and whoever undresses you.”

“The messages are actually funny dialogs between Brokula (Broccoli) and Ž (a bird) who are the main characters of the product’s visual identity. Like the products themselves, the packaging is also eco-friendly. The inks have ecological certificates, and the paper is recycled. Furthermore, the packaging is designed as a cup that you can use for something else after unpacking your purchase.”

Challenges:
“The packaging had to be as eco-friendly as possible. The biggest challenge was to design the packaging that’s easy to assemble but without any glue and plastic, which at the same time serves as a fun giftwrap and a practical protection of the product. Also we had to find a recycled paper that’s good enough in terms of quality and durability, and the colors with eco-certificates.”

Designed By: Bruketa-Zinic
Davor Bruketa, Nikola Žinić (Creative Directors)
Nebojša Cvetković (Art Director, Illustrator, Designer)
Ivan Čadež (Senior Copywriter)
Svjetlana Vukić (Senior Account Executive)
Vesna Đurašin (Production Manager)
Marko Ostrež, Radovan Radičević (DTP)




http://www.thedieline.com/blog/2012/11/8/brokulaz.html

Society27 Sneakers
"We are few lively minds, with strong roots and bright look for the fut...
Platform identity by Substrakt
Platform restaurant and bar in London Bridge came to Substrakt for an identi...
BBF 2013 Pack by Jordi Matosas
Each one of the beers represents one of the basic raw materials needed to ma...
Inizio olive oil design concept by Nastya Lukina & Максим Петров
To accentuate how natural the product is we turn to its' origin. For this re...

Leave a Reply

Your email address will not be published. Required fields are marked *