Teaming up with London’s Seven Dials district in Convent Garden, Dezeen Watch Store has announced the opening of a brand new pop-up store. In addition to its usual selection of sleek watches with a modern and contemporary design, the store will also feature a dramatic lighting installation by Plumen – a British lighting brand and winners of the 2011 Brit Insurance Design of the Year Award. The pop-up shop will be open to the public from now until July 16, 2011.

Photography: Ravi Sidhu/Hypebeast

http://hypebeast.com/2011/7/dezeen-watch-pop-up-store