With an architectural view to exhibition areas, SKM Projects+’s differentiated design, reflected NG Kutahya Seramik’s new brand image on a 750m2 stand area at 25th UNICERA International Ceramic, Bathroom and Kitchen Fair. The concept’s name was ‘Shining Star’. Aim was to prepare a historic journey to visitors. Large stand area was designed like a big temple. Entrances were clear and there was not any big walls hiding stand area.
Stand’s main design icon was the archway that lies on through stand area from begining to the end. Floors and ceilings of this arch was covered with NG Kutahya Seramik’s tiles, so everywhere was an exhbition area. All exterior columns surrounded by big transparent stars made up of Serge Ferrari textiles and led wall washers. These details reflected Kutahya’s ‘bright future’ expectation.
SKM uses technology commonly on designs. In this Project they located a virtual assistant to welcome visitors at entrance. Morover, iPads placed on interior stands are used by visitors curious about technical details of products.
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