Loom store by Keyworth & Tonic Design, Cape Town

June 28th, 2013 by retail design blog

Men’s multi-brand fashion shop Loom has opened its second shop at 137 Bree Street in the heart of Cape Town’s CBD. Loom offers a handpicked selection of cult-status street fashion brands including Comme des Garçons PLAY, A.P.C., Laurel Wreath by Fred Perry, Sixpack France and Staple, plus limited edition footwear from Nike, Adidas and Puma. “Loom’s collections speak to discerning men who are in search for mature and sophisticated post-youth fashion, which is subtly influenced by streetwear,” says Anthony Keyworth, co-owner of Loom.

Situated between Clarke’s and Paul Smith on Bree Street – Cape Town’s most up-and-coming retail address – Loom occupies a 58 square metre space that was designed and detailed by Keyworth in collaboration with Tonic Design. The interior features colours and shapes inspired by 80’s postmodernism juxtaposed with knackered and exposed brickwork and wood paneling.

Loom also offers a selection of accessories including Italian sunglasses by SUPER, Lego themed notebooks by Moleskine, Denim Wash and Denim Refresh products by Mr. Black Garment Essentials, watches by Nixon and Autodromo, Pantone iPhone and iPad cases, limited edition “DRUGS” coffee mugs by American graphic artist Struggle Inc. in collaboration with Sixpack France and fragrances by Comme des Garçons Parfume, Let’er Buck and Six Scents.

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